TransPromo Special Report — A Concept Whose Time Has Come
WHILE SERVICE bureaus and data centers will tell you that the concept of TransPromo (putting a marketing message on a statement) has been around for decades, there has been a sudden surge of interest in stepping up its use. During 2006, TransPromo full-co...
Kay Printing — The Miracle Makers
KAY PRINTING, of Clifton, NJ, advertises itself as the printer you go to “When you need a printing miracle” and, for more than 30 years, it has consistently delivered results for clients that may seem almost, well, miraculous. It isn’t d...
Flower City Printing — Going Above and Beyond
The management team of Flower City Printing includes: front row, from left, Tim Welch,Jim Monti, Bill Oliveri; middle row, George Scharr, Carin Adams, Rob Smith; back row,Mark Ashworth and Rich Schepler....
Illinois Printers — Competition’s Fierce
SO, YOU think you know Illinois like the back of your hand? Frankly, why would anyone have extensive knowledge about the backs of their hands? Are we really so bereft of meaningful activity that we would stare at our hands for prolonged periods, studying...
TransPromo Special Report — Using QR Codes for Cross-Media Integration
Many of today’s marketing professionals are focused on leveraging multichannel communications for an improved customer experience. The objective is to integrate online media with documents to enable a cohesive and unified marketing tool; however, fu...
